Diagnose
Interviews, competitor review and what your customers actually say. One document with the decision.
Branding and rebranding
A branding agency for companies that outgrew their brand
Keishmer Studio is a founder-led branding agency in Colombia working with startups, SaaS, fintech and B2B companies in the United States. We build brand strategy, identity systems and rebrands from $3,000, with a written process, transparent pricing and real case studies.
Your product grew; your brand didn't. We fix that with a strategy you can explain, an identity system your team can use, and files that are yours.
Updated: October 2026
When companies call us
- The logo predates the business and shows it
- Three brands, three vendors, no system
- A launch is coming and the brand isn't ready
- You want a rebrand but nobody quotes a price
What a branding project includes
- Strategy: positioning, promise and messaging
- Naming review and brand architecture
- Logo, color, typography and visual system
- Guidelines your team and vendors can follow
- Applications: social, decks, packaging
- Source files and fonts in your name
The process
- 01
- 02
Strategy
Positioning, promise and messaging you approve before any visual work.
- 03
Identity
Two directions, one chosen and refined into a full system.
- 04
Guidelines and handoff
Guidelines, files and a working session with your team.
Pricing
Brand identity
from$3,000
Brand + website
from$7,000
Rebrands with several brands or packaging are quoted after the diagnostic ($750, credited if you continue).
Starting prices. Final pricing depends on your business — get in touch for a tailored quote.
Branding questions
How much does a brand identity cost?
From $3,000 for strategy, identity system and guidelines. A rebrand with several brands, packaging or a website starts at $7,000. Logo-only packages online cost $199–1,699, but they don't include strategy, a system or guidelines.
When should a company rebrand?
When the brand stops matching what you sell: a new market, a new product line, an investment round, a merger, or when sales decks and the website look like different companies. If customers still recognize you, keep the logo and rebuild the system around it.
Is rebranding risky?
It is if you change everything at once without a reason. We keep what customers recognize, change what blocks growth, and plan the rollout so nothing disappears overnight.
What is the difference between a branding agency and a marketing agency?
A branding agency defines who you are and how you look and sound; a marketing agency distributes that. We do both, in that order: the brand first, then the content and SEO that carry it.
What is included in a full rebrand?
Strategy, naming review, identity system, guidelines, the website and the templates your team uses every day. Each piece is listed in the quote so you can leave out what you don't need.
Ready to look like what you sell?
Send us your current brand and what changed in the business. We'll reply within 24 hours with the next step.
Start a branding project ↗