Case studies

Real work: a multilingual fintech platform, a cosmetics brand and store, three brands for a software company and a production studio — each told as a process.

Four brands, one process — briefing, research, branding, UX/UI and development — told as the story of each one.

  1. WiseGold Capital website homepage, precious metals custody

    01WiseGold CapitalPrecious metals custody · Fintech2025–2026

    Building the digital foundations of a precious metals custodian, in six languages

    WiseGold Capital is a US precious metals custodian that works through professional intermediaries. Since December 2025 we have designed and built its digital ecosystem end to end: a redesigned brand and design system, a six-language website, the UX/UI of its client platform and the internal tools the team runs on.

    Process

    1. Briefing
    2. Research
    3. Branding
    4. UX/UI
    5. Development
    View project
  2. Karim cosmetics packaging mockup with the pink brand identity

    02KarimCosmetics & beauty retail2026

    From one beauty store to a national brand: identity and Shopify store for Karim

    Karim is a family beauty business from Barrancabermeja, Colombia, selling cosmetics, skincare, makeup brushes, accessories and plush toys. It sold well with an AI-generated logo and no brand. To grow into a national distributor, and later launch its own products, it needed solid design foundations: we built the brand from scratch and a custom Shopify store to sell across the country.

    Process

    1. Briefing
    2. Research
    3. Branding
    4. UX/UI
    5. Development
    View project
  3. Ruana Soul Studio brand identity

    03Ruana Soul StudioCreative & audiovisual production2025–2026

    A creative partner in Melbourne: brand, website and social content for Ruana Soul Studio

    Ruana Soul Studio is a creative production studio in Melbourne, founded by Colombian photographer and filmmaker Felipe Carvajal, for video, photography, social media, branding and web. Since December 2025 we have been its creative direction: we built the brand from scratch and a bilingual website, and every month we design and run its social media content.

    Process

    1. Briefing
    2. Research
    3. Branding
    4. UX/UI
    5. Development
    View project
  4. Nexus brand identity displayed on a tablet

    04NexusBitcoin ATM security · Fintech software2023–2026

    Three brands, one system: identity and apps for a Bitcoin ATM security group

    Move On Security secured and ran the logistics of more than 3,000 Bitcoin ATMs across the United States. Move On Tech Service kept them running. Nexus Developers, in El Salvador, later brought both together as a software company. For two and a half years we designed the identity of all three and the apps that connected their operations.

    Process

    1. Briefing
    2. Research
    3. Branding
    4. UX/UI
    5. Development
    View project