In custody, trust is the product. WiseGold Capital had clients and deep industry knowledge, but an outdated brand, app designs that could not scale and no product in production. The job was to build the digital foundations of the business from the ground up: one visual language, one website that explains an institutional model to intermediaries around the world, and a platform they can operate every day.
Featured projectPrecious metals custody · Fintech2025–2026
Building the digital foundations of a precious metals custodian, in six languages
The process
Every brand goes through the same five stages. This is how the story unfolded here.
Stage 01
Briefing
From app designer to the whole digital ecosystem
We joined to translate system requirements into Figma and hand them off to development. Within months the scope grew to everything digital: brand, design system, website, app UX/UI and frontend, internal tools, technical SEO, even printed contracts and business cards. The brief never changed: build foundations that scale with the business.
Stage 02
Research
Learning the industry from the inside
Instead of a long research phase, we learned the market from leadership's years in precious metals: how intermediaries evaluate a custodian, what they need to see before trusting one and which processes the platform had to systematize. Every decision was checked against that knowledge before it reached a screen.
Stage 03
Branding
A brand redesign and a design system for five platforms
We redesigned the identity on its existing foundations, gold for the metal and a deep navy chosen for the sector, and turned it into Assay, a design system published as a versioned package of JSON and TypeScript tokens. One vocabulary now drives web, app, mobile, PDF and email, in light, dark and navy modes.
Stage 04
UX/UI
Every flow of the platform, designed before it was built
We designed the complete UX/UI of the client platform, including its mobile version, and the architecture of the website: four pillars (Advisory, Vault, Technology and Proprietary Trading), two custody models and a direct path for intermediaries to request access or sign in to the platform.
Stage 05
Development
A website that publishes itself in six languages, and the tools behind it
We built the website in Astro SSR with Node.js and PostgreSQL, with i18n for English, Spanish, Portuguese, French, Chinese and right-to-left Arabic. Every Medium article is fetched every 30 minutes, translated with Azure Translator preserving its HTML and published in all six languages. Behind it run five internal tools: a translation review panel that flags each failure and its cause, a daily metals price calendar, a lead inbox, a GitHub and Azure deployment history and a task board.
Where it landed
Today WiseGold runs on a single system. A redesigned brand lives in Assay, a design system published as a versioned token package that feeds the website, the app, the mobile app, printable contracts and email. The six-language website, including right-to-left Arabic, translates and publishes its own blog. The client platform has been live in production since September 2026, and five internal tools remove manual work for the team. From a business card to the app, the brand looks and behaves the same on every channel.
Gallery
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