Karim's physical store already worked. The owners know their customers well and sales in Barrancabermeja were good, but the brand was an AI-generated logo. Their plan was ambitious: become a national distributor first and then create their own product line. Before scaling, they needed a brand and a store able to carry that plan.
Featured projectCosmetics & beauty retail2026
From one beauty store to a national brand: identity and Shopify store for Karim
The process
Every brand goes through the same five stages. This is how the story unfolded here.
Stage 01
Briefing
A store that sold well, a brand that did not exist.
A family business, a physical store in Barrancabermeja and an AI-generated logo. The goal was not a facelift but foundations: a brand and a sales channel ready to take Karim from a local store to national distribution, and later to its own products.
Stage 02
Research
Learning the customer through the people who know her best.
The owners talk to their customers every day. We built the brand and the store on those conversations: what customers buy together, how they want to pay and receive their orders, and what makes them come back to the store.
Stage 03
Branding
Pink, warm and a little kawaii.
We created the identity from scratch: logo, a mostly pink palette, typography and a warm, playful "Colombian kawaii" personality, all documented in brand guidelines with packaging mockups for Karim's future products. The brand left the screen fast: the store was repainted in the new colors and the logo became an illuminated sign.
Stage 04
UX/UI
A catalog of 150 products that is easy to browse on a phone.
We designed the store from scratch, without a template: categories, navigation, product pages and a mobile purchase flow that keeps the brand's warmth while organizing more than 150 products across cosmetics, skincare, brushes, accessories and plush toys.
Stage 05
Development
A custom Shopify store the team can edit by itself.
We developed custom Shopify sections and blocks that the team edits from the Shopify theme editor without touching code, integrated 99envíos for shipping and ePayco, Addi and PayPal for payments, and optimized every product and category for search.
Where it landed
Today Karim has one brand from its storefront to its checkout. The physical store was refitted in the new palette and now carries the logo as an illuminated sign. The online store, with more than 150 products, national shipping and four payment methods, is live and already selling. The brand guidelines include packaging mockups for the products Karim will make next, so the foundations for the following step are already in place.
Gallery
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