Ruana was born to grow in Melbourne with a clear idea: audiovisual content with a human soul, not content made only to be consumed, that helps local brands tell their story. It was a new company with nothing yet, no brand, no website, no social presence. We started with the brand, moved on to the website and today handle its marketing.
Featured projectCreative & audiovisual production2025–2026
A creative partner in Melbourne: brand, website and social content for Ruana Soul Studio
The process
Every brand goes through the same five stages. This is how the story unfolded here.
Stage 01
Briefing
A new studio with something to say.
Felipe Carvajal, a Colombian photographer and filmmaker based in Melbourne, founded Ruana to make content with intention, not volume. The studio had no brand, website or channels. The brief was to give it all three, in that order, and then keep it growing every month.
Stage 02
Research
Finding Ruana's place in Melbourne.
We studied the creative and production studios competing for the same clients in Melbourne and how they present themselves. The result was a positioning built on human, intentional storytelling, a clear map of services, from weddings and events to social video, branding and web, and a voice for the whole brand.
Stage 03
Branding
An identity for content with a human soul.
We created the identity from scratch: logo, palette, typography and brand guidelines, with a voice that puts the people behind each story first. The same system now runs across the website, social media and every proposal the studio sends.
Stage 04
UX/UI
A website that shows the work and qualifies the brief.
We designed a site where the work leads: event galleries, a portfolio filterable by branding, web, photography and multimedia, frequently asked questions and a contact form that asks for service, production type and budget, so every request arrives ready to quote.
Stage 05
Development
A fast bilingual site, and content every month.
We built the website in Astro with Tailwind and GSAP animations, in English and Spanish, with forms and micro-apps on Supabase and technical SEO from day one. Every month we turn Felipe's photos and footage into carousels and reels for Instagram and Facebook.
Where it landed
In less than a year Ruana went from an idea to a studio with its own identity, a fast bilingual website and an active presence on Instagram and Facebook. Felipe shoots, and we design, build and run the marketing: one creative team between Melbourne and Colombia. Its social channels are growing and the first budget requests are coming in. The next step is strategic SEO research for Melbourne, the same process we ran for Keishmer Studio.
Gallery
03/05
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Nexus
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