The business already worked: a fintech operation with large industry partners and a healthy cash flow. Its image did not. Across three companies there was a single pixelated JPG logo, no guidelines and no product design. The job was to make the group look as professional as it already was, and to hold three brands, their apps and their day-to-day communication together as one system.
Featured projectBitcoin ATM security · Fintech software2023–2026
Three brands, one system: identity and apps for a Bitcoin ATM security group
The process
Every brand goes through the same five stages. This is how the story unfolded here.
Stage 01
Briefing
Three companies, one pixelated logo.
Move On Security handled the security and operational logistics of more than 3,000 Bitcoin ATMs in the US; Move On Tech Service was born to provide technical support for them; Nexus Developers, a software company in El Salvador, later grouped both. The brief started with UX/UI and grew with the group: build three identities from nothing, keep them distinct but related, and design the products the operation ran on.
Stage 02
Research
Interviews before every screen.
Here research came first. We interviewed users across the operation, gathered requirements and wrote specifications before designing each flow. Close, direct contact with everyone, from technicians to leadership, through constant meetings, briefs and feedback rounds, turned a complex operation into clear priorities for design.
Stage 03
Branding
Three brand guidelines that are still in use.
We designed the logos, color palettes, typography and guidelines of Nexus Developers, Move On Security and Move On Tech Service, and carried them into business cards, presentations, internal documents and more than a year of B2B LinkedIn marketing for Move On Security. Each brand kept its own voice while clearly belonging to the same group.
Stage 04
UX/UI
Dashboards, giant tables and a mobile app that tied it all together.
We designed complete, data-heavy dashboards, large operational tables, a highly specific task system and the main desktop app, supported by a design system in Figma. The mobile app, for iOS and Android, connected the work of both companies in one place: the most complex product of the project and the one we are proudest of.
Stage 05
Development
Two websites in Next.js.
Without leaving design, the role expanded into marketing and development: we designed and built the frontend of the Move On Security and Move On Tech Service websites in Next.js, working alongside the development team in Spanish, with Figma as the single source of truth.
Where it landed
The three logos, palettes, typefaces and brand guidelines we created are the ones the companies still use today. Around them we designed complete dashboards for the operation, a task system built for the field, the main desktop app and a mobile app for iOS and Android that linked Move On Security and Move On Tech Service in one place, plus the two subsidiaries' websites, presentations, business cards and more than a year of B2B LinkedIn marketing. From zero to a full brand and product ecosystem, sustained by one designer inside the team.
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